Tag Archives: Professional Image

LG Skins: Ames Sneaks Another One In

Well, the 25th Skins Game finished with Stephen Ames doing what he did last year and dodging several bullets to make a $650k putt. BUT, that is the Skins game and since Indian Wells signed up for at least three more years of the Skins Game we can only hope that Fred will be back to take a walk with Stephen around the 18 Hole ATM.

Now it comes down to who you would like to see play Fred and Stephen next year. For me I would like to see Woody Austin with either Chris DeMarco or Jerry Kelly grind it. It is the hard core money players who are needed to bring the zest back into the game.

I would like to see Phil Mickelson get serious and bring the fun back into his game so he could take Fred’s place one day, but right now, I do not see anyone who can play the Skins like Mr Couples….not even Tiger.

OH, well, guess we will have to just wait to see who it will be who plays next year’s LG Skins Game.

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Business Golf: Where is Waldo?

Can you guess where this golf course is?

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The 2007 Skins Game: ESPN Steps Allover Itself

When it comes to REAL golf the LG’s Skin’s Game provides the most drama and for ardent golfers this two day made for TV event is the Golf Event millions wait all year to watch.

However, it clear that ESPN’s sponsors for the hours of football that is on their networks each weekend feel they are losing viewers to the Skins Game. There attempt to gather viewers during the Skins Game may have back-fired on them.

Asking Fred Couples what he thinks about this year’s line-up of college football playoff teams was a slap to Fred’s golf feats and a rib punch to all the golf fans who could care less about the football games being aired on other channels. Mr Couple’s half-hearted response was probably not what ESPN was expected and Judy Rankin’s jab at network’s efforts to appease the wrong fan base was applauded when she remarked if Fred would comment on the ladies field hockey championship being held in Indian Wells this weekend.

fred-couples-skins.jpgIt was clear Fred was not comfortable talking football while he was playing golf. All Fred Couples’ fans know that Fred likes to talk football. So does Phil Mickelson and other professional golfers. There is nothing wrong with a professional golfer wanting to talk about something else beside golf, but for a football announcer to break in on a golf event in progress to talk to Fred about what he thinks about these seasons line up for the college football playoffs while he is getting ready to hit a golf ball for $50k…well, Fred said it best…

“I am surprised with you asking for my reaction.”

I don’t think you would see Andy North, golf commentator for ABC Sports, break into the Rose Bowl Game to ask the USC quarterback standing on the sidelines what he thinks about the FedEx Cup standings in golf…would you?

Come on ESPN, when are you going to realize that it is not all about Football? And come on sponsors of football programs, don’t you have enough viewers for your products during the football game?

It seems ESPN is falling for the same marketing hype that is pumped out about the mega online social networking groups having 100’s of millions of members by believing more unproven marketing statistics they are provided telling them there are billions of football fans who would view a sponsors products. Maybe so, but most football fans wanting those products are not watching a golf event.

The fans of these two totally different sports are definitely from two different gene pools and no matter how hard ESPN, and other sports networks, want to keep golf off the air during football season, it isn’t going to work. Talking football during the The Skins game is not going to get golf fans to watch football. These type of blatant efforts to insult golfers intelligence with bring football to golf just is going to force the millions of golfers who watch this event to instead of watching football to just go play golf.

Hopefully the thousands of emails ESPN and ABC are now getting for this snafu this they pulled during The Skins game this afternoon will not happen again, but more than likely it will since the sponsors of the football are demanding from ESPN more viewers for the money they are spending on the football game. Where else is ESPN going to get more viewers? Well, in this case they were thinking they were going to get them from the golf event. That didn’t work out did it?

There is more exciting Skins Game taking place tomorrow with Mr Couples leading with $75k in Skins….tune in and find out what Golf is REALLY all about. And OH, yaw, there will be a Football Game on before, during and after The Skins Game.

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It Just Depends On How You Look At It!

Over at The Golf Blog site, there is a report on how Jessica Alba placed on Golf Digests Celebrity Golfer list….jessica-alba-golf.jpgof course she placed 81st out of a 100, but as reported, if you take out all of the men on the list she was #2…with Cheryl Ladd, cherylladd.jpga much better choice for this report, would be #1.

Guess I need to come up with my own list…of something. HUMMMM, I’ll get back to ya on this.

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Golf: Where is It Going?

I think I have written about this before…no, wait a minute! That is what I am writing about in my next book. I thought this subject was familiar.

So, where is golf going? Interesting enough, golf is heading towards yet another crossroad. Seems there is always something coming up in golf that could cause it to take a left turn to nowhere.

Today it is the Drug Testing Policy, yesterday it was the Fed-Ex Cup, a year ago it was the golf ball and before that it was the golf club. The list of things golf has had to deal with goes no for centuries.

What golf will have to deal with in the future will move to the problems outside the ropes. Large problems golf needs to deal with that will keep golf from continuing to draw people to watch golf on TV. Things the leaders golf feel are minuscule, trivial and would go away if ignored are now playing bigger and bigger parts in what people who want to get involved with golf think about golf.

Things like ‘pace of play’, ‘bad behavior’ and ‘lack of management’ of the game played everywhere will turn more people away from golf than the 400 yard drives made by Bubba and Tiger will draw into the game.

These problems are going to eventually reduce the number of people interested in taking the time to go attend a professional golf tournament. When that happens, sponsors for the event and TV ads will pull back and the event will be forced into defunct. Once that takes place the exposure of golf to the masses is cut off and there goes another generation of boys and girls who will miss out on learning a game that teaches them how to handle themselves with everything they will deal with in life.

Hum, there is a lot going on in golf isn’t there? Never before has golf been seen by so many people. The bad part of this large scale exposure has to do with the things the top professionals are doing and how they are acting is being seen by millions of wannabe golf professionals. Golf can only hope that the next generation of golfers does not take how they are acting and how they talk as the way they should be when they take their turn at the top of professional golf.

I would hate to see the aggression that has worked itself into other sports being forced into the marketing of golf just to get people to watch it. Full contact golf should not have much appeal, but because that is the way it is marketed more people will watch or attend which pleases the sponsors.

Yes, the problems golf will have to deal with goes on from here. Let’s hope changes are made soon that keeps golf from taking a left turn when it should have made a right.

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