The 2007 Skins Game: ESPN Steps Allover Itself

When it comes to REAL golf the LG’s Skin’s Game provides the most drama and for ardent golfers this two day made for TV event is the Golf Event millions wait all year to watch.

However, it clear that ESPN’s sponsors for the hours of football that is on their networks each weekend feel they are losing viewers to the Skins Game. There attempt to gather viewers during the Skins Game may have back-fired on them.

Asking Fred Couples what he thinks about this year’s line-up of college football playoff teams was a slap to Fred’s golf feats and a rib punch to all the golf fans who could care less about the football games being aired on other channels. Mr Couple’s half-hearted response was probably not what ESPN was expected and Judy Rankin’s jab at network’s efforts to appease the wrong fan base was applauded when she remarked if Fred would comment on the ladies field hockey championship being held in Indian Wells this weekend.

fred-couples-skins.jpgIt was clear Fred was not comfortable talking football while he was playing golf. All Fred Couples’ fans know that Fred likes to talk football. So does Phil Mickelson and other professional golfers. There is nothing wrong with a professional golfer wanting to talk about something else beside golf, but for a football announcer to break in on a golf event in progress to talk to Fred about what he thinks about these seasons line up for the college football playoffs while he is getting ready to hit a golf ball for $50k…well, Fred said it best…

“I am surprised with you asking for my reaction.”

I don’t think you would see Andy North, golf commentator for ABC Sports, break into the Rose Bowl Game to ask the USC quarterback standing on the sidelines what he thinks about the FedEx Cup standings in golf…would you?

Come on ESPN, when are you going to realize that it is not all about Football? And come on sponsors of football programs, don’t you have enough viewers for your products during the football game?

It seems ESPN is falling for the same marketing hype that is pumped out about the mega online social networking groups having 100’s of millions of members by believing more unproven marketing statistics they are provided telling them there are billions of football fans who would view a sponsors products. Maybe so, but most football fans wanting those products are not watching a golf event.

The fans of these two totally different sports are definitely from two different gene pools and no matter how hard ESPN, and other sports networks, want to keep golf off the air during football season, it isn’t going to work. Talking football during the The Skins game is not going to get golf fans to watch football. These type of blatant efforts to insult golfers intelligence with bring football to golf just is going to force the millions of golfers who watch this event to instead of watching football to just go play golf.

Hopefully the thousands of emails ESPN and ABC are now getting for this snafu this they pulled during The Skins game this afternoon will not happen again, but more than likely it will since the sponsors of the football are demanding from ESPN more viewers for the money they are spending on the football game. Where else is ESPN going to get more viewers? Well, in this case they were thinking they were going to get them from the golf event. That didn’t work out did it?

There is more exciting Skins Game taking place tomorrow with Mr Couples leading with $75k in Skins….tune in and find out what Golf is REALLY all about. And OH, yaw, there will be a Football Game on before, during and after The Skins Game.

For more views on golf, business and business golf, check out the New IBGS site coming soon.


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