Are you noticing that the number of customers you have is decreasing? Or, if they are increasing, do you know how many of them come back again. Do you know why?
You may think you know by shrugging off the actual reason as being because of something else that is out of your hands, like foreign competition or those other things in the news the business guru say is causing business problems.
If you want to know the real reason, the best way is to ask your customers. I don’t mean send out a formal survey. Yes, that will get you a few open comments, but will not tell you what you really want to know.
Most people, about 85% (Based on my personal experience) want to help and when you send out a survey will not want to be negative, so they will flower up the evaluation or answer to your questions with stuff to make you think of them as being a kind friend, when all they are doing is not wanting to look bad and have you look upon them as someone you cannot trust.
Well, you don’t; need that, do you? You need straight talk and not some politically correct comment to make you feel good , when you have a problem.
The BEST way to get to the bottom of what your customers think about your product or services is to stand eye-to-eye with them and ask them. But before you go storming into their office and put a ‘Sergeant Carter’ on them, think about how you want to do this.
In my book, How To Play Business Golf, I talk about how to go about finding out how you are doing. I also talk about how you can find out how your business is doing by talking to your employees or vendors. I really believe Golf is the best way to find the answers to your questions. If you don’t play golf and your customer base does, here is a great way to do two things at once. And, be able to write your golf off as a business expense….
By asking your customer or customers to join you at a golf school, where you are learning to play golf, you can take the opportunity to do both, learn to play golf and learn how your business is doing.
Folks, this is called building TRUST, which is the number five challenge today’s businesses will have to deal with to become successful. And finding out how your customers think about you, your business, your product or service is the only way you are going to stay in business.
The time it takes to learn to play golf with your customers is a small investment into what will become you best investment for your business. There is no other activity, function, teambuilding or seminar that will provide you with the opportunities that playing golf with someone will provide.
Now, there is not enough time here to go into every detail on exactly what I am talking about and besides, you don’t want me to spoil your reading of my book, How To Play Business Golf. The book is a great investment into finally getting a detailed understanding of what Business Golf can do for you.
And if you are really wanting to get after it, my seminar/workshop even goes further than the book and actually can be customized to what every your business is wanting to accomplish.
I hope what I have talked about gives you an understanding of a real good way to find out where your customers are going… and Until we meet on the first tee, this is Mr. Business Golf asking you to let me know how I can help.
Have a great day.
Scot Duke, President of Innovative Business Golf Solutions, provides over 31 years of corporate management experience to helping small businesses improve their marketing strategies. As author of: How To Play Business Golf, Mr. Duke outlines the steps to sucessfully using golf as a business tool. To learn more about Mr. Duke, IBGS or to purchase How To Play Business Golf visit www.innovativebusinessgolf.com