As I have mentioned and will be writing more about in my next book, the millions of golfers that internet marketers are saying are online just are not online.
Why? Well to answer that questions you need to know the number one reason a golfer is a golfer and that is to play golf. Yes, play golf is what a golfer wants to do, not read about it or talk about it.
So if this is the case, who are all those people who are joining all of these golf groups? I think this questions could be broadened to include who are these people joining any online group?
From my one year investigation and interviews of hundreds of golfer, both online and offline, what I found is that over 60% of the profiles placed on golf group sites are done so by people who just stopped by for a view and never come back again. Now, are these people golfers? On the most part, No, these people who stop by are not golfers.
Then you have the marketers, which represent about 20% of the members of a golf site, who fill out profiles in hopes a real golfer will want to be their friend so they can spam the crap out of them.
Then on the other hand there are a large number of people who join golf groups who are active members but are not golfers. They pretend to be golfers for a large number of reasons that are not golf related.
So where are the golfers? Golfers are where you would think they would be, on the golf course, in the golf stores or at the country club’s 19th Hole. Anywhere golf is played is where you are going to find golfers.
So, why am I and others online talking golf? Well I am talking business golf which crosses over into the field of business which there are several million business people online. So I am here marketing to them how golf can be a business tool and the fact that they should be out on the golf course playing golf if they want to tap into a $6 billion dollar market. Not here pumping up SEO directories or whatever other internet marketing schemes they have cooked up to build their business.
What can be done to get more golfers online? Well, since my business is to find solutions to problems in the business world that is what I am working on right now. So you will just have to stay tuned to find out what offline golfers have told me would get them online.
More can be learned on this and other related subjects at the IBGS Blog site.
5 Comments
October 4, 2007 at 7:02 p
I was over at your IBGS site http://innovativebusinessgolf.com and really enjoy what you have to say over there and enjoyed your book. that was a great value on the book…much more in it than I thought it would have for $12.95. Keep it coming, I am reading it.
October 4, 2007 at 7:09 p
I have said it before and will say it again…what you hvae to say about golf and business is square on target. I really need to hire you for your operations background.
October 4, 2007 at 7:05 p
I have often wondered why my stats are never as high as other golf sites. I think you have hit the problem on the head. Most golfers are offline. Guess I need to go over to your IBGS site and join your Business Golf Country Club so I too can get out and play golf with other golfers.
October 5, 2007 at 7:30 p
Thank guys and gals for all these great comments..I am blushing if you cannot tell. And thanks for checking out my book and my other blog site. It is great to have fans like you.
October 6, 2007 at 7:48 p
hi